KEYNOTES & WORKSHOPS

Four talks. One framework. Thirty-five years behind every word.

These aren’t motivational talks with a brand theme bolted on. Every keynote is built from the same consulting work Richard has done for 200+ organisations — QBE, CSIRO, Munich Re, and more. Your people don’t just hear a good story. They get the thinking that’s already worked inside rooms like yours.

See how the framework works →

Why this isn’t just a keynote

Every talk comes from the same place his consulting work does.

Most keynote speakers talk about brand, culture, or performance from the outside — research, theory, other people’s case studies. Richard talks about it from 35 years on the inside. Before he ever stepped on a stage, he was the person CEOs called to fix a brand that wasn’t working, or a culture that had quietly stopped believing its own story. QBE’s culture change. CSIRO’s rebrand. Munich Re’s people development. The four keynotes below aren’t separate from that work. They’re the distilled version of it — built so your people can use it in a room, not just admire it on a stage.

The Consulting

35 years, 200+ brands, real organisational change — QBE, CSIRO, Data61, Munich Re, Breast Cancer Trials.

The Framework

The BIP Model™ — the system behind that consulting work, named and made explicit for the first time.

The Keynote

The same thinking, delivered live — so your people leave with a system, not just a moment.

01 SIGNATURE KEYNOTE · BIP STAGE 01 — DISCOVER

The Real YOU

Most people are doing their job with the handbrake on. This keynote removes it. Strip away the job title and the performance — what’s left? Most people have never actually answered that question, and it shows up everywhere: in flat engagement scores, in leaders who manage from a script, in teams that comply instead of contribute. Richard takes audiences through the same discovery process he uses with executive teams — live, in the room.

Comes from: the same discovery work Richard runs with executive teams during a Brand & Positioning Reboot — adapted for a room of any size.

Audiences leave with: A clear articulation of their identity — and permission to perform from it.
Best for: All-staff conferences, culture days, leadership offsites.
Format: 45–90 min keynote | half-day workshop

Richard speaking to a corporate audience

02 CORPORATE KEYNOTE · BIP STAGE 03 — DEPLOY

Power Branding: People Edition

Your people are your brand. Not your logo. Not your tagline. Your people. Branding is now a leadership matter, not a marketing one — and the leaders who understand that build cultures that outperform. This keynote is the live version of the culture work Richard has done inside organisations like QBE and Munich Re: showing leaders exactly where the gap sits between the brand they present in the all-staff deck and the brand their people actually live on a Tuesday.

Comes from: the Culture & People Alignment consulting work behind QBE’s global culture change and Munich Re’s people development program.

Audiences leave with: Brand as a leadership discipline — not a marketing afterthought.
Best for: HR, L&D, People & Culture, executive teams.
Format: 60–90 min keynote | full-day workshop

03 EXECUTIVE DEVELOPMENT · BIP STAGE 02 — DEFINE

Brand Yourself Before Someone Else Does

In every room you walk into, you are being branded — by your behaviour, your language, your decisions. The only question is whether it’s deliberate. Senior leaders rarely get to ask what their own brand strategy is, because they’re always building someone else’s. This session turns the lens inward — leaders leave with a personal brand audit as rigorous as the one they’d commission for the business.

Comes from: the Brand Strategy & Architecture process Richard uses to define positioning for organisations — applied here to the individual leader.

Audiences leave with: A personal brand audit — the foundation for influence, trust and legacy.
Best for: Senior leaders, high-potential programs, executive offsites.
Format: Half-day to full-day workshop | executive coaching

04 CHANGE & INNOVATION · BIP STAGE 04 — DOMINATE

Business as UNusual

Certainty is overrated. The organisations that thrive in disruption are the ones that know who they are when everything else changes. Richard has sat inside rebrands, restructures, and full repositioning projects — Data61’s rename, Breast Cancer Trials’ complete identity change — and seen the pattern: the organisations that come through change strongest are the ones whose identity was never up for negotiation, only their strategy.

Comes from: the rebrand and repositioning consulting work behind Data61’s and Breast Cancer Trials’ full identity transformations.

Audiences leave with: An anchor point — identity as the constant when everything else shifts.
Best for: Organisations navigating transformation, restructure or rapid growth.
Format: 45–75 min keynote

How it works

Three ways to work with Richard.

Keynote

45–90 minutes. One talk, one room, one outcome. Includes a pre-event briefing call, a tailored opening reference to your organisation, and a follow-up summary for your team.

Workshop

Half-day to full-day. Built around one BIP Model™ stage at a time. Includes the keynote inclusions above, plus group exercises, a facilitated discussion guide your leaders keep using, and a written summary of what came up in the room.

Coaching / Consulting Program

Multi-session, scoped to your organisation. Includes a full BIP Model™ audit, individual or team sessions, and a written roadmap — the same process Richard has used on 200+ brands, applied to yours.

The Business Case

This isn’t a feel-good hour. It’s a working session with a 35-year track record.

For the event

A 9.3/10 average audience rating. A 4.86/5 conference excellence score — the best of the event. Your attendees remember this one.

For the business

A framework — the BIP Model™ — your leaders keep using after Richard leaves the stage. Not just a memory. A tool.

For the buyer

A speaker whose content is backed by 35 years and 200+ real client engagements — QBE, CSIRO, Munich Re — not theory. Easy to defend internally.